Lead Generation And Following Up With An Autoresponder
So you know the importance of lead generation and you realize you need those leads to stay afloat online. But what about AFTER the lead is generated?
What do you do with it? What is the next step? Let's look at those questions right now. Following up with a new lead is similar to a farmer fertilizing his crops, and it's just about as important.
It helps the lead develop into an actual customer. You need to show that new lead that you're real and trustworthy, so you don't want to stay anonymous or seem aloof.
In other words, don't be a stranger: you need to follow up with that new prospect right away. Using an autoresponder is the most effective way to follow up with leads.
An autoresponder is a piece of software that helps the user keep up with new leads, manage older contacts and follow up with both on a regular basis.
This process is particularly important at the beginning of the relationship. And yes, relationship is the right word. You are developing faith and trust in each other. An autoresponder will immediately send a message to every person that joins your mailing list with a thank you or a welcome message. You can set the software to send as many messages as are needed at intervals that you set. That first one should go out immediately and any others can be at one day, two day or even weekly intervals. Whatever you need is what you set it for. Follow-up messages can walk your leads through your system and offer them items along the way.
You probably gave your leads something for free at the beginning, so you've already helped them start to believe you're trustworthy and will do what you say. While you're bringing your leads along, you can sell them low cost items and build their trust at the same time. When the process reaches its conclusion, it's time to offer your main moneymaking product and hopefully your prospects will buy it. An autoresponder can do several other things in addition to helping in this way.
If you receive a lot of inquiries and signups, an autoresponder will organize your prospect list and tell you precisely how far every person has progressed through the process. An autoresponder will also let you send individual messages called "announcements" whenever you think it's appropriate. For example, you might get a great deal on an especially good product. You can offer it to your prospects by sending an announcement. One thing with email marketing of this sort is the danger of SPAM reports. Autoresponder software guards against that with an "unsubscribe" option embedded in every message.
If the customer has the option to leave at any time and they don't, then the emails you send are not SPAM; they are expected and you are safe from that, so it's like insurance, in manner of speaking. The important thing to remember is that you must follow up with your prospects and maintain constant contact. You can do this easily and automatically by using an autoresponder.
Leads actually expect you to contact them periodically. If they don't hear from you they'll think you're not worth bothering with and they'll opt out of your list.
When you use an autoresponder for lead follow-up, your list of contacts will continue to be satisfied.
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